The Traveling Chinese
January 24, 2008 |15:56 | Reviews By : Team X
In its inexorable march towards globalization and meeting its commitment to the WTO, China announced that it will permit joint venture tour operators to benefit from the booming outbound tourist business. So far the foreign and joint venture operators were restricted to participating only in the inbound and domestic travel business – though last year China did permit Hong Kong and Macau funded companies to start managing outbound tours to these two territories. While this change offers a tremendous opportunity for foreign travel agencies to secure a share in this lucrative market, it also poses a challenge of successfully meeting the unique needs of the Chinese overseas traveler.
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